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Impactful Coach
Episode 22Interview54 min

Innovation Consultant Paris Thomas: Leveraging AI and Business Model Canvas for Success

with Paris Thomas, Co-founder, Talent Hacks

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Show notes

In this episode of "The Making of a Coach," Tobi Ox explores the intersection of innovation and coaching with Paris Thomas, an experienced innovation consultant and leadership trainer. Paris shares insights on leveraging AI and frameworks like the Business Model Canvas to revolutionize innovation processes. The discussion delves into the importance of customer interviews and the role of failure in innovation, providing valuable lessons for coaches and consultants looking to enhance their offerings.


Key Learnings:

  • Embrace failure as a crucial part of the innovation process; it's essential for discovering successful strategies.
  • Utilize tools like the Business Model Canvas to visualize and refine business strategies, ensuring alignment with customer needs.
  • Engage in customer interviews to gather actionable insights and validate assumptions, enhancing the effectiveness of coaching and consulting services.


Links & Resources:


Chapters:

00:00 Introduction to the Business Model Canvas

00:53 Real-World Application and Challenges

01:30 Guest Introduction: Paris Thomas

02:08 Paris's Journey from Leadership to Innovation

05:21 The Role of AI in Innovation

06:11 Lessons from Entrepreneurial Failures

11:31 Building and Testing Business Models with AI

26:24 AI vs Human Insights in Workshops

27:04 Creating Customer Value Scenes

28:02 Using AI for Customer Interviews

29:25 Strategic Business Model Enhancements

30:31 AI Conversations for Better Revenue

33:54 Scaling Customer Interactions with AI

41:09 Experimenting with Pricing Strategies

46:07 Lightning Round: Facilitator Insights

51:49 Final Thoughts and Takeaways


Transcript

Full transcript, edited for readability. Every timestamp jumps the video to that moment.

Paris Thomas: The biggest mistake is that people look at it as a planning tool, and so they go into execution mode. And innovation is a mindset. There's a methodology that helps you carry out that mindset, but innovation is a mindset. And so it's the job of the trainer to explain that and prime the audience to be ready for that, because very few people in the world Paris Thomas: have a job of being an innovation manager, innovation director. Most people think, I have a job description that says, here are the jobs to be done, and nowhere in that job description does it say, I need to fail. But innovation comes with that job description. The job description is simple. Get out there and fail as much as possible, as quickly as possible and as cheaply as possible. Tobi: Have you ever put out an offer to the world and found that nobody wanted to buy it? At metaFox we had this experience quite a few times. For example, last year we tried building a training program on creating deeper experiences with our coaching cards, and only a few people were interested in buying it.

Read the full transcript

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